Writing marketing articles is a simple low cost method that can be used to bring visitors to your web site. Additionally if provides you an opportunity to build credibility in your industry. If you use this type of campaign you should strive to become the expert in a subject area; this will add to your credibility as well.

Okay, let’s get started with your first article. Below are a few guidelines; however, they are not all inclusive. You can use the list below as a checklist:

• Define your audience – What information is my audience looking for? What is important to them? Do they use a language that is specific to their industry?

• Select a Key Word – In order to optimize your article you will need to select one long tailed key word, i.e. “home based business opportunities”. Key words must be in your title and the article body.

• Chose your topic – Do research on your key topic. If you are expecting to build credibility you need to write in a manner that your readers feel they are getting relevant information. You will need to practice this in order to do it quickly and efficiently.

• Write your article – Your goal should be to write your article in 20 minutes or less. This includes your research time as well as writing your article. Just remember, you’re not building a rocket ship. Keep it brief or you risk potential readers passing over your article. Remember, every ones time is valuable and people that are in a hurry have a short attention span. One word of caution here is don’t write your article as a blatant advertisement or else you may have trouble getting it published.

• Write the title – Ensure you have a long tailed key word phrase.

• Distribute your article – There are a few free publishing sites available to distribute your articles:

o EzineArticles.com

o Amazines.com

o GoArticles.com

There you go, short and to the point. Hope this article helps you get started in writing effective articles to drive traffic to your web site.
wedding fans