Imagine that it’s the end of the world coming. You have a rocket ship that will take just 100 people to another planet. Can you imagine how much you could charge for that ride? More importantly, can you imagine what kind of response you’d get if you put out an ad that said, “End Of World Near…Rocket Ship To Mars…Only 100 Seats Available.” How long do you think it would be before you sold all 100 seats? My guess is that if you ran the ad at 7 PM, by 7 PM and 30 seconds, all 100 seats will have been sold. THAT is what we call urgency. It is that kind of urgency that sells products. This article is going to show you HOW to incorporate that urgency into your sales letter.

One way to create a sense of urgency when selling your product is like I said above. Limit the number of copies of your product that you’re going to sell. Have the sales copy specifically state that after X number of units are sold, it’s gone. Naturally, you better be a man of your word or your credibility is shot. However, by limiting the number of units, you can charge a premium for the item. Imagine selling a comprehensive marketing course for $447 and limiting it to 100 sold. That’s $44,700 of income. For some people, that’s a year’s salary.

Another way to create a sense of urgency is not by limiting the number of units sold but by limiting the number of units sold at a specific price. For example, you can state in your copy that only 100 units will be sold at the $447 price. After that, the price goes up to $997. How long do you think it will be before the first 100 units are sold? You may not make many sales at $997, but you’ve already made quite an income on the product already.

Another way to create a sense of urgency is by stating that the item will only be on sale at this price for X number of days or X number of hours…whichever you choose. This will also have prospects scrambling for their wallets to beat out everybody else.

By creating a sense of urgency, you push your prospect over the edge from prospect to buyer. Many people are driven by this sense of urgency because of fear of loss. They are afraid that they’ll lose out on a good deal, regardless of whether or not they even need the item. Alas, that IS human nature.

For more great copywriting tips, check out the link in my signature. You’ll become a pro in no time at all and save yourself thousands by not having to hire somebody like me…LOL.

To YOUR Success,

Steven Wagenheim
rafting

The Coffee Roaster, which is a mechanical device, comes in all type of shapes and sizes. This particular machine can also range in a few hundred dollars to nearly a thousand in prices. However, in this case a high priced product does not usually guarantee that it will be a high quality machine. This article will help you to choose the perfect coffee roaster by giving you helpful tips on what machine to choose.

How much involvement do you want?

When you decide to buy a coffee roaster you should also think about how much you will be involved in roasting the beans. There are many of us who like to experiment by mixing, stirring and measuring the roast. If you are like one of these people then you should go for the special roasters. Most roasters are just stovetop models that have a saucepan with a tight lid and a special handle.

This model also has a crank in the handle that lets the roaster to kindle the beans at some point in the process of roasting. One of the most important processes in roasting is stirring. This helps by preventing the coffee beans at the bottom from burning and by keeping the air inside hot by circulating it evenly.

In roasting, temperature control is extremely important. So, when you go to buy a roaster, be sure to look for one that has a thermometer in it. Even if you buy a simple model, look for one that has a thermometer in it.

Another type of roasters is the ones that do all the work for you. All you have to do is pop in a pre-determined volume of green beans from the bag and then let the machine do all the work.

In-built thermometers, thermostat control heating mechanisms, rotating canisters, clever airflow control and a timer to shut off the device at the appropriate time, are all present in the deluxe models of the coffee roaster.

The rocket-ship roasters that are present on the upper-end of the price range do all the work for you, but eliminate the smoke that is often accompanied in the process.

How effectively do they heat and circulate air?

One of the most important aspects of a coffee roaster is its effectiveness in heating and then circulating the air. Almost all the common roasters work on the same principles as a popcorn popper machine. In these machines, while the beans are being agitated the hot air is circulated throughout the inside of the machine. This process helps to give a uniform roast to the beans. There are also many machines that filter out the chaff that are produced when the skin burst due to the expansion of the coffee beans.

There are also many machines that allow to you watch the roasting process. This can help you to judge how much of the roast do you want for the beans. These machines often have pre-set amounts, ranging from light to dark, on the dials.

One critical point for the machines is the ability to circulate hot air evenly. Most of the machines and their design vary extensively in the degree of roasting. For instance, if a machine has the heating source in the bottom then it will give out an uneven roast to the beans.

You will not face this problem in a Drum roaster machine. Rather than relying on a stirrer at the bottom, this machine has a drum that uses the forces of gravity to move the beans around in the machine.

Coffee roasters, which were once just confined to professional use, have evolved extensively and can be used for kitchen purposes also. These cappuccino makers also have the added benefit of roasting large quantities of beans, which can be very useful during large dinner parties. With the help of these machines you will also be able to serve the freshest cup of the brew to your friends and for your self.
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